I’m so proud to launch my lifestyle brand Luv Laura. To me, Luv Laura is the luv and kindness amongst my growing community of super fans. I luv connecting with all fans, and am especially thrilled to see so many strong, intelligent and capable young women who are inspired by me and my message. It’s simple. THE MAGIC IS YOU.

The times in my life that I’ve been the happiest and most at peace I hold this message close, and the times I’ve felt dissonance and disconnection, are the moments I’ve forgotten this. So Luv Laura is a luv-letter to myself and to all of you. Your kindness, your belief in me is the inspiration for my brand, and I want to send this luv back to all of you and into the world. I hope that every item from Luv Laura sparks joy, serenity, coziness, and lets your imagination run wild. I hope you feel chic and elevated, yet playful and mischievous. Curl up in a hoodie and beanie with a mug of hot chocolate, a candle burning and a journal waiting to be filled with ideas.

THE MAGIC IS YOU.